Once Upon a Time business was run without social media. It’s not anymore and we all need to pay attention to how we use it in our Kindoms. Sit a spell and check out this article. These are enchanting ideas that can be used by all of us. Thanks Marissa and DonorDreams!
How important is social media to non-profits? Ask the Susan G. Komen for the Cure Foundation.
Last week, the popular breast cancer awareness group announced that it would no longer provide grants to Planned Parenthood. In the past, the Susan G Komen Foundation provided funding to Planned Parenthood to provide mammogram screenings for those in need. Due to a change in policy, based on an investigation into where donor dollars were making the largest impact, these grants would no longer be funded. With in hours of this announcement, Facebook and Twitter were alive with posts from people voicing their opinion on the matter. Within 72 hours the decision was reversed.
Let’s not focus on the politics at hand, but moreover, what can we learn from this situation?
1. Never underestimate the power of the web. We are living in an age that has seen governments overthrown due to the organization…
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